The more exposure the better for your business. One thing that is certain being on the internet and advertising sometimes is very hard. Yes, the pending customer sees your web site but in this day and age it might not be real. One thing is for certain people are hesitant to purchase from different company's.
For those that are leery there is a site that is somewhat like the yellow pages yet shows who we business owners are. The site MyCityFaces.com has an innovating idea in placing businesses with the pictures of the owners. That way those people that are searching for something that they need see exactly who they are dealing with in advance. That they are in fact real people.
In order to sign up you fill out a simple step by step form. Very easy to do. Update your profile with your business and personal information and don't forget that mug shot! There you are finished
Searching is a breeze as you are able to search within your state. Not coming up with hundreds of states that are no where near you. It pin points your state and locates what it is you are looking for.
This service is free to use. A little more exposure for marketing your business. I signed up and still need to finish up the profile section

I think that it is a good idea really.
Trash & Treasure Profile.
Business owners get your face out there!