We have all heard of them. Who? Secret shoppers. They are the people that shop or dine at various establishments and then write their opinion of the services and merchandise they were sent to critic.
BestMark, is the nation's premiere mystery shopping and customer feedback company. Many firms use their
secret shopping service in order to get a better idea on how the public views what ever the service or product is.
Using these powerful reporting systems, BestMark is also able to integrate data from other "listening posts" within your organization (e.g. customer satisfaction surveys, "Call Button" response data, sales figures, etc.) to produce consolidated reports that clearly pinpoint strengths and opportunities as they exist.
Looking at the site you can find a ton of information on businesses who wish to use their services. They do not leave any stone unturned in explaining their services to potential clients.
For those that are seeking to become a mystery shopper there is a complete description on the crterai that must be met. Some of the requirements are as follows:
Must be 21 years of age or older.
Must have reliable transportation.
Must have good written communication skills.
Must be able to focus on details.
Must have full internet access (at home or at work)
There is an on line form that you are able to send to them if you are interested in becoming a secret shopper.
Personally, I think that a firm should utilize services such as this. It brings fresh views on how to improve their products or services by regular people instead of marketing groups that may be slanted towards giving a 100% rave about the products.
